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Sales Business Development

Company: Talient Action Group
Location: Manchester
Posted on: June 24, 2022

Job Description:

Talient Action Group is a commercial and digital print communications firm. We specialize in the technology side of printing. Web2Print technology is our most fasting growing service. It allows clients to manage their print ordering fully online - customization and personalization of designs, brand control, budget control, decentralized buying with approval workflows, and much more. Additionally, our company is a digital-first firm in terms of generating print from data. Whether the print is for loyalty programs and generated on information such as points or most popular purchases, or fully automated systems that integrate direct mail promotions with a consumer's behavior on a website, our team is tech-savvy and utilizes print as one of the strongest channels for return.This position will be responsible for following up on marketing generated leads, as well as self-lead generation within the specific markets targeted by Talient Action Group. A great candidate will have the following experience and capabilities:

  • Generate leads through pro-active outreach to target markets / segments and provided lists.
  • Participate in demonstrations of our technology.
  • Respond to inquiries for technology details, pricing, and contract structures.
  • Negotiate contract terms related to print material, storage, turn-around times, shipping options, online tool subscriptions, etc.
  • Be self-motivated to reach target goals for demonstrations and closing deals.
  • Have strong technical skills for demonstrating real-life scenarios with prospects online and in-person.
  • Manage the follow-up of leads through Salesforce and other tools, while ensuring an appropriate nurture pattern is followed.
  • Generate news business sales, as well as facilitate the growth of existing accounts. Full support of marketing will be provided to assist with lead generation and lead nurturing. A combined effort of direct mail, digital advertising, email, and other channels supports the inside sales efforts.The targeted list will be focused on franchise and multi-location businesses that benefit the most from TAG's technology and print services. These businesses range from food chains, automobile service centers, pet chains, and health care service businesses to manufacturing and online retail. Existing lists will be provided for targeting. The existing market presence is strong within wealth management, banking/credit unions, franchises, and spirits/wine industries, and these markets will continue to be grown.Talient Action Group offers Web2Print technology that allows multi-location businesses to more easily manage print ordering either for administrative products such as letterhead, brochures, and business cards or for marketing materials such as direct mail and ad specialty/promotional products. The Web2Print technology assists with budget management, approval workflows, inventory management, decentralized print buying, and even decentralized print production across the United States. This has been an aggressively growing market for the past 3-4 years.The position will utilize telephone calls, emails, and professional networks to establish connections, set up and perform demonstrations of our technology, and support the proposal writing process. Inbound leads will also be supplied from a third-party calling service supporting these efforts. Marketing also drives additional inbound leads through direct mail, email, and digital advertising campaigns. This position will work directly with the General Manager and owner.Experience with Salesforce is preferred.

Keywords: Talient Action Group, Manchester , Sales Business Development, Sales , Manchester, New Hampshire

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