Senior Marketing Operations Manager

Company: Vista Equity Partners Management, LLC
Location: Boston
Posted on: June 2, 2025

Job Description:

Job Title: Senior Marketing Operations ManagerLocation: Hybrid (Boston, MA)Overview:We're hiring a Senior Marketing Operations Manager to lead cross-functional marketing execution and support strategic growth initiatives across Demand Generation and Sales Development. This role will improve operational scale and efficiency, advise marketing leaders, and lead initiatives that help us go to market faster and more effectively.You'll coordinate across Campaign Ops, Marketing Systems, and Account Research, while also spearheading GTM Engineering-our effort to test and scale high-leverage tools and workflows that automate prospecting, enrichment, and lead flow.Responsibilities:

• Advise and support senior marketing leaders on operational performance and strategic growth initiatives.
• Improve lead lifecycle operations-from scoring and routing to SDR and Sales handoff-ensuring smooth transitions and clean data.
• Partner with the BI team to analyze funnel performance and uncover key insights that improve execution.
• Build predictive models to forecast pipeline needed to achieve bookings targets across inbound, outbound, partner, and ABM opportunity sources.
• Lead and elevate the marketing operating cadence-supporting the CMO and VP of Demand with materials for executive and board-level updates.
• Drive prioritization and coordination of key projects across Campaign Ops, Marketing Systems, and Account Research.
• Lead GTM Engineering initiatives to pilot and scale innovative workflows using tools like Clay, Zapier, and ChatGPT.
• Collaborate with RevOps and IT to align systems strategy across Salesforce, Marketo, 1mind, UserGems, ZoomInfo, Google Analytics, and other GTM platforms.Qualifications:
  • 7-10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
  • Proven success leading cross-functional initiatives across marketing and sales.
  • Deep understanding of lead flow, demand generation, and SDR processes.
  • Strong experience with Salesforce, Marketo, and related GTM tools.
  • Strategic thinker who can operate at both detailed and executive levels.
  • Experience leading experimental or automation-focused projects.
  • Skilled communicator with a track record of influence across GTM leadership.
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Keywords: Vista Equity Partners Management, LLC, Manchester , Senior Marketing Operations Manager, Executive , Boston, New Hampshire