Director, Operational Digital Marketing
Company: Avantor
Location: Manchester
Posted on: April 22, 2024
Job Description:
The Opportunity:Avantor is hiring a Director Digital Marketing
that will articulate, execute, and manage the company's digital
marketing strategy. The ideal candidate will have extensive
experience in digital technology and working in multiple digital
marketing channels. The role will collaborate across various
functions to bring in high quality traffic to all selling
channels.What we're looking for:Education: Bachelor's degree in
Computer Science, CIS, Engineering, or a related field (or
equivalent work experience in a related field)
- Master's Degree in Business Administration, Computer Science,
CIS, Engineering or related fieldpreferredExperience:
- 10 years of experience in digital marketing or a related
field.
- 6 years of experience as a manager or director in digital
marketing
- Experience working on ad platforms such as Google and
Microsoft.
- 6 years of experience in developing digital marketing
strategies.
- 6 years of hands-on experience with SEO, email marketing and
Google Analytics.Preferred Experience:
- Experience in a leadership role of a large matrixed
organization
- Experience in Digital marketing technology including a Customer
Data Platform, email marketing, Google Analytics
- Experience managing the development, implementation, and
integration of multiple and/or complex business systems within an
organizationHow you will make an impact:
- Own and execute the company's overall digital marketing
strategy.
- Lead the Digital marketing team by inspiring them, removing
roadblocks, and helping them find a path to success.
- Own relationships with digital leadership across board members
and other key digital influencers in other business units including
but not limited to commercial leadership, Global Communications and
brand.
- Responsible for daily management for all digital marketing
campaigns globally, including email, on-site banners, marketing
automation and retargeting.
- Maximize the creation of data-driven digital content in
alignment with business goals, which requires defining and meeting
KPIs and an understanding of data sources, marketing tech
capabilities and how performance data turns into actionable
insights.
- Report regularly on metrics and insights gained from results
along with recommendations to leadership.
- Oversee all digital channels including paid and organic
media-search and social, SEO and SEM.
- Oversee the management of the digital marketing budget to
ensure high ROAS. Align strategy based on ROAS and organization
strategic focus.
- Lead the deployment of an enhanced lead enrichment strategy to
improve quality of leads and scoring.
- Responsible for data governance for all elements within
Customer Data Platform
- Lead project manager over external agencies.
- Constantly stay abreast of competition and latest technology in
marketplace.Disclaimer:The above statements are intended to
describe the general nature and level of work being performed by
employees assigned to this classification. They are not intended to
be construed as an exhaustive list of all responsibilities, duties
and skills required of employees assigned to this position. Avantor
is proud to be an equal opportunity employer.Why Avantor?Dare to go
further in your career. Join our global team of 14,000+ associates
whose passion for discovery and determination to overcome
challenges relentlessly advances life-changing science.The work we
do changes people's lives for the better. It brings new patient
treatments and therapies to market, giving a cancer survivor the
chance to walk his daughter down the aisle. It enables medical
devices that help a little boy hear his mom's voice for the first
time. Outcomes such as these create unlimited opportunities for you
to contribute your talents, learn new skills and grow your career
at Avantor.We are committed to helping you on this journey through
our diverse, equitable and inclusive culture which includes
learning experiences to support your career growth and success. At
Avantor, dare to go further and see how the impact of your
contributions set science in motion to create a better world. Apply
today!EEO Statement:We are an Equal Employment/Affirmative Action
employer and VEVRAA Federal Contractor. We do not discriminate in
hiring on the basis of sex, gender identity, sexual orientation,
race, color, religious creed, national origin, physical or mental
disability, protected Veteran status, or any other characteristic
protected by federal, state/province, or local law.If you need a
reasonable accommodation for any part of the employment process,
please contact us by email at recruiting@avantorsciences.comand let
us know the nature of your request and your contact information.
Requests for accommodation will be considered on a case-by-case
basis. Please note that only inquiries concerning a request for
reasonable accommodation will be responded to from this email
address.For more information about equal employment opportunity
protections, please view the Equal Employment Opportunity is THE
LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency
Non-Discrimination Provision.3rd Party Non-Solicitation Policy:By
submitting candidates without having been formally assigned on and
contracted for a specific job requisition by Avantor, or by failing
to comply with the Avantor recruitment process, you forfeit any fee
on the submitted candidates, regardless of your usual terms and
conditions. Avantor works with a preferred supplier list and will
take the initiative to engage with recruitment agencies based on
its needs and will not be accepting any form of solicitation.
Keywords: Avantor, Manchester , Director, Operational Digital Marketing, Executive , Manchester, New Hampshire
Didn't find what you're looking for? Search again!
Loading more jobs...