Marketing Manager, Member Engagement
Company: Anthem, Inc.
Location: Manchester
Posted on: April 8, 2021
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Job Description:
Welcome to the Anthem Careers site! We have been hard at work to
improve our job search and application systems to better serve you.
It is now easier to find and apply for relevant jobs as well as
stay connected with Anthem. Here are a few of the updates you may
notice: Welcome to the Anthem Careers site! We have been hard at
work to improve our job search and application systems to better
serve you. It is now easier to find and apply for relevant jobs as
well as stay connected with Anthem. Here are a few of the updates
you may notice:
Job Family: Marketing
Req #: PS45893-2409
Date Posted: Mar 23, 2021 Your Talent. Our Vision. At Anthem, Inc.,
it's a powerful combination, and the foundation upon which we're
creating greater access to care for our members, greater value for
our customers, and greater health for our communities. Join us and
together we will drive the future of health care.-- There are 5
positions available. In the central and eastern region, there will
be 4 positions and in the western region, there will be 1 position.
Marketing Manager, Member Acquisition & Retention, is accountable
for leading best-in-class consumer marketing and enrollment
strategies for select National Account Clients.--
If you're a strategic, experienced digital marketer with a desire
to make a difference, then this may be the role for you. We're
seeking a results-oriented, self-starter with a passion for taking
on complex marketing challenges and driving results. Proven
expertise in omnichannel marketing, an influential personality, and
demonstrable skills in working collaboratively across teams, will
position the right candidate for success in this role. You
will:
--- Be a single point of contact for select, global clients in the
development of member lifecycle marketing strategies and campaigns
for medical/Voluntary products.
--- Have significant expertise in creating print and digital
marketing strategies and campaigns for clients under tight
timelines and within budget
--- Work with clients on innovative strategies that drive
digital/mobile adoption, ongoing engagement, and participation in
medical/voluntary benefits, and wellness initiatives.--
--- Work across multiple departments in the organization to align
client & broker expectations, Distribution partner goals, and
Anthem business priorities.
--- Have strong interpersonal communication skills, highly
organized, attention to detail, and a passion for excellence.
--- Must have insurance industry experience Primary duties include,
but are not limited to:--
--- Provide strategic marketing leadership that drives successful
outcomes for member engagement and acquisition initiatives
--- Build strong and productive partnerships within in a matrixed
environment including Sales, Account Management, Clients and
Brokers
--- Develop omnichannel, E2E consumer experiences with a focus on
attracting & retaining membership in medical and voluntary group
benefits
--- Work closely with operational partners in the flawless
execution of all marketing strategies.--
--- Collaborate across marketing organizations to drive innovative
strategies and ensuring marketing and enterprise strategies
align.--
--- Hands-on management of marketing automation platforms and
journeys; working knowledge of Salesforce or AEM a plus
--- Coordinating the development and review of communication
materials with appropriate resources.--
--- and direction to marketing support and creative staff.--
Qualifications
Keywords: Anthem, Inc., Manchester , Marketing Manager, Member Engagement, Executive , Manchester, New Hampshire
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here to apply!
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