Marketing Manager, Member Engagement

Company: Anthem, Inc.
Location: Manchester
Posted on: April 8, 2021

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice: Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice:

• No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don't worry - we still have your previous application(s) on file and you can still track your status by clicking on the "Track Your Job Application Status" button.
• Job Alerts - If you had previously registered to receive job alerts and wish to continue to receive these notifications, please re-register by clicking the "job alert" button.
• NEW! Didn't find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team! It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply Marketing Manager, Member Engagement Location: Manchester, NH
  Job Family: Marketing
  Req #: PS45893-2409
  Date Posted: Mar 23, 2021 Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.-- There are 5 positions available. In the central and eastern region, there will be 4 positions and in the western region, there will be 1 position. Marketing Manager, Member Acquisition & Retention, is accountable for leading best-in-class consumer marketing and enrollment strategies for select National Account Clients.--
  If you're a strategic, experienced digital marketer with a desire to make a difference, then this may be the role for you. We're seeking a results-oriented, self-starter with a passion for taking on complex marketing challenges and driving results. Proven expertise in omnichannel marketing, an influential personality, and demonstrable skills in working collaboratively across teams, will position the right candidate for success in this role. You will:
  --- Be a single point of contact for select, global clients in the development of member lifecycle marketing strategies and campaigns for medical/Voluntary products.
  --- Have significant expertise in creating print and digital marketing strategies and campaigns for clients under tight timelines and within budget
  --- Work with clients on innovative strategies that drive digital/mobile adoption, ongoing engagement, and participation in medical/voluntary benefits, and wellness initiatives.--
  --- Work across multiple departments in the organization to align client & broker expectations, Distribution partner goals, and Anthem business priorities.
  --- Have strong interpersonal communication skills, highly organized, attention to detail, and a passion for excellence.
  --- Must have insurance industry experience Primary duties include, but are not limited to:--
  --- Provide strategic marketing leadership that drives successful outcomes for member engagement and acquisition initiatives
  --- Build strong and productive partnerships within in a matrixed environment including Sales, Account Management, Clients and Brokers
  --- Develop omnichannel, E2E consumer experiences with a focus on attracting & retaining membership in medical and voluntary group benefits
  --- Work closely with operational partners in the flawless execution of all marketing strategies.--
  --- Collaborate across marketing organizations to drive innovative strategies and ensuring marketing and enterprise strategies align.--
  --- Hands-on management of marketing automation platforms and journeys; working knowledge of Salesforce or AEM a plus
  --- Coordinating the development and review of communication materials with appropriate resources.--
  --- and direction to marketing support and creative staff.-- Qualifications
  • --Requires a BA/BS degree; minimum of 5 years of marketing experience; or any combination of education and experience that would provide an equivalent background.
  • Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skill We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. An Equal Opportunity Employer/Disability/Veteran. Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance. *WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., Manchester , Marketing Manager, Member Engagement, Executive , Manchester, New Hampshire