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Marketing Analyst

Company: Creative Circle
Location: Manchester
Posted on: August 1, 2022

Job Description:

Position: Marketing Analyst

Location: Fully Remote

Starts: July

Duration: Full-Time

Status: Full-Time

Rate: DOE

Our higher education client is looking for a Marketing Analyst to join their Marketing team, serving as a Google Analytics expert!

This position is available for 100% remote candidates, however their team has a strong preference for candidates who can work 2x/month onsite in Manchester, NH.

As the Marketing Analyst you will be reporting to the Director of Marketing Insight and Analytics, working with web developers, marketing leadership and business end users.

You will be asked to:

  • Be a subject matter expert of and manage Google Analytics (UA and GA4) configuration across marketing properties.
  • Define and document site tagging approach that supports smart data gathering to inform us of site and channel roadmap improvements.
  • You will create and automate ongoing dashboards and reports, including executive summaries and detailed channel performance reports that summarize findings, monitor site and channel performance, track improvement project results, and measure goals.
  • Understand and use data extraction tools to perform in-depth analysis of site, channel, and customer behavior data from multiple online and offline data sources (including Google Analytics, BigQuery, Salesforce, and SQL) to identify customer, channel, and product insights.
  • You will communicate important insights for improvements to customer site experience, personalization, content, and channel performance (traffic, conversion, speed, satisfaction) to peers, managers, and executive leaders across the organization.
  • Help design and conduct A/B testing, ad hoc analysis, and dashboard development. You will evolve and implement testing strategies to inform their decisions on site and channel roadmaps.

    Ideal Marketing Analyst:
    • 3 years' experience with web analytics and visualization technologies such as PowerBI.
    • You are a subject matter expert in Google Tech Stack:

      Google Analytics Universal and GA4, including Ecommerce, Google Tag Manager, Data Studio, BigQuery
      • Experience using Adobe Analytics/Omniture, Coremetrics, and Webtrends.
      • You are proficient in data analytics technologies such as SQL, SAS, R, STATA, R, and SPSS.
      • Experience in the generation, collection, and analysis of visitor behavior data that can help us identify relevant business opportunities

        This opportunity offers the following benefits:
        • Tuition Benefits with family offerings!
        • 5 weeks of Paid Time Off & Paid Holidays
        • Anthem BlueCross affordable, low-deductible Medical insurance available
        • Low to no-cost Dental, Vision and Life Insurance options
        • A Retirement Plan with a 9% Employer Funded annual contribution

          #IND123

          Submit resume (and samples if applicable) to: Hannah.Bowler@jobalert.creativecircle.com

Keywords: Creative Circle, Manchester , Marketing Analyst, Advertising , Manchester, New Hampshire

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