Digital Media Manager

Company: CCA Global Partners
Location: Manchester
Posted on: May 14, 2022

Job Description:

Landing that perfect dream job could be right under your nose as a Digital Media Manager in our Manchester, NH Office for our Retail Flooring Group.-- - Are you a digital media expert who would like to know that your digital experience is helping locally-owned, small businesses succeed against big corporations? Then look no further! CCA Global is seeking a Digital Media Manager to manage a team of digital media experts supporting small business owners in the retail flooring and home design industry by increasing visibility on Google, Facebook, and other online channels in order to drive leads and increase store traffic. -- -Make a visible impact and join our digital marketing team today!In addition to great benefits, a fabulous work environment and a super-collaborative, friendly team, CCA Global Partners offers a hybrid work schedule with opportunity to work remotely Mondays and Fridays and in-office Tuesdays through Thursdays.This position develops and oversees the execution of our local paid media campaigns for our small business members. Proven experience working with internal experts and external publishers to deliver against an insightful, well-coordinated integrated marketing plan is essential to being successful in this role.-- - This position will leverage creative and analytical expertise in the following areas:Media Strategy:-- - Collaborate with internal partners to understand financial and brand development goals with our members, category and strategic product level; identify existing and new online channels to help exceed member goals and exceed member and consumer expectations in order to stand out among competitors.Channel Planning: -- -Work with internal or agency partners to understand and interpret campaign creative across the consumer journey; ensure always-on and promotional investments are planned with consideration of the full-funnel experience across online and offline channels.Execution and Optimization:-- - Ensure creative and media teams are coordinated to deliver awareness, consideration, engagement and purchase driving placements that support campaign and other media strategy investments; partner with publishers and internal resources to drive thoughtful, responsive optimization of placements as results and insights emerge.Our Digital Media Manager will:Manage the paid digital media team and campaign-level executions to increase lead generation and achieve optimal value-add for customers.-- - Partner with internal team and agency publisher in the planning and execution of a national paid digital strategy.Analyze campaign performance and adjust tactics and strategies.Partner with internal analytics and marketing teams and external agency publishers to identify A/B and multivariate testing opportunities, analyze data, and inform funnel optimizations.-- - Collaborate with our members and other internal account team members to understand business goals and review campaign performance.-- - Keep pace with industry trends and developments across all paid digital advertising channels.Do our requirements match YOUR background?Bachelor's degree in Marketing, Business, Communications or other relevant degreeAt least 4+ years in direct, hands-on management in paid digital media (search, display, social), either at an agency or in-house; experience with traditional marketing channels such as TV, radio, OOH is a plusExperience managing relationships with in-house digital teams or media agencies and managing media budgets, juggling and adapting budgets in line with strategic/tactical changesExperience managing towards brand and performance-oriented marketing goals, including digital marketing metrics such as CPC, CPM, CPA, LTV and ROASExperience with attribution and how to leverage it to track marketing effortsDemonstrated understanding of integrated marketing and the role paid media plays in the overall marketing mixStrong ability to present recommendations and make decisions around investment alternatives that mitigate risk and maximize returnExcellent project management skills; delivers results on time and on budgetWorks well within a team and within a fast-paced and detail-oriented environmentProficient at tools such as Google Ads, Facebook Ad Manager, etc.How we take care of YOU:We were recognized as one of New Hampshire's Best Companies to Work For in 2002, 2004, 2013, 2014, 2015, 2016, 2019, 2020, 2021 and we made it into the Hall of Fame in 2017 and 2018!We provide YOU the ability to collaborate with a passionate group of leaders, peers, and amazing Members!We recognize YOU for your accomplishments and contributions through development, growth and compensation!We care about you AND your family.-- - We want to make your life better and easier.-- - Our benefits exist so you are well taken care of, and we support you and your loved ones through life's various stages and situations.What's so special about us?CCA Global Partners remarkable cooperative business model empowers thousands of entrepreneurs to succeed in a marketplace that is impacted by widespread consolidation. Our mission is to empower entrepreneurs and independent business owners by providing them the scale, resources and innovation that create sustainability, growth and effective competition in today's evolving marketplace.Thriving on our core values and approaching success with the CCA Way.Proud to be an Equal Opportunity Employer.

Keywords: CCA Global Partners, Manchester , Digital Media Manager, Advertising , Manchester, New Hampshire