Digital Media Manager
Company: CCA Global Partners
Location: Manchester
Posted on: May 14, 2022
|
|
Job Description:
Landing that perfect dream job could be right under your nose as
a Digital Media Manager in our Manchester, NH Office for our Retail
Flooring Group.-- - Are you a digital media expert who would like
to know that your digital experience is helping locally-owned,
small businesses succeed against big corporations? Then look no
further! CCA Global is seeking a Digital Media Manager to manage a
team of digital media experts supporting small business owners in
the retail flooring and home design industry by increasing
visibility on Google, Facebook, and other online channels in order
to drive leads and increase store traffic. -- -Make a visible
impact and join our digital marketing team today!In addition to
great benefits, a fabulous work environment and a
super-collaborative, friendly team, CCA Global Partners offers a
hybrid work schedule with opportunity to work remotely Mondays and
Fridays and in-office Tuesdays through Thursdays.This position
develops and oversees the execution of our local paid media
campaigns for our small business members. Proven experience working
with internal experts and external publishers to deliver against an
insightful, well-coordinated integrated marketing plan is essential
to being successful in this role.-- - This position will leverage
creative and analytical expertise in the following areas:Media
Strategy:-- - Collaborate with internal partners to understand
financial and brand development goals with our members, category
and strategic product level; identify existing and new online
channels to help exceed member goals and exceed member and consumer
expectations in order to stand out among competitors.Channel
Planning: -- -Work with internal or agency partners to understand
and interpret campaign creative across the consumer journey; ensure
always-on and promotional investments are planned with
consideration of the full-funnel experience across online and
offline channels.Execution and Optimization:-- - Ensure creative
and media teams are coordinated to deliver awareness,
consideration, engagement and purchase driving placements that
support campaign and other media strategy investments; partner with
publishers and internal resources to drive thoughtful, responsive
optimization of placements as results and insights emerge.Our
Digital Media Manager will:Manage the paid digital media team and
campaign-level executions to increase lead generation and achieve
optimal value-add for customers.-- - Partner with internal team and
agency publisher in the planning and execution of a national paid
digital strategy.Analyze campaign performance and adjust tactics
and strategies.Partner with internal analytics and marketing teams
and external agency publishers to identify A/B and multivariate
testing opportunities, analyze data, and inform funnel
optimizations.-- - Collaborate with our members and other internal
account team members to understand business goals and review
campaign performance.-- - Keep pace with industry trends and
developments across all paid digital advertising channels.Do our
requirements match YOUR background?Bachelor's degree in Marketing,
Business, Communications or other relevant degreeAt least 4+ years
in direct, hands-on management in paid digital media (search,
display, social), either at an agency or in-house; experience with
traditional marketing channels such as TV, radio, OOH is a
plusExperience managing relationships with in-house digital teams
or media agencies and managing media budgets, juggling and adapting
budgets in line with strategic/tactical changesExperience managing
towards brand and performance-oriented marketing goals, including
digital marketing metrics such as CPC, CPM, CPA, LTV and
ROASExperience with attribution and how to leverage it to track
marketing effortsDemonstrated understanding of integrated marketing
and the role paid media plays in the overall marketing mixStrong
ability to present recommendations and make decisions around
investment alternatives that mitigate risk and maximize
returnExcellent project management skills; delivers results on time
and on budgetWorks well within a team and within a fast-paced and
detail-oriented environmentProficient at tools such as Google Ads,
Facebook Ad Manager, etc.How we take care of YOU:We were recognized
as one of New Hampshire's Best Companies to Work For in 2002, 2004,
2013, 2014, 2015, 2016, 2019, 2020, 2021 and we made it into the
Hall of Fame in 2017 and 2018!We provide YOU the ability to
collaborate with a passionate group of leaders, peers, and amazing
Members!We recognize YOU for your accomplishments and contributions
through development, growth and compensation!We care about you AND
your family.-- - We want to make your life better and easier.-- -
Our benefits exist so you are well taken care of, and we support
you and your loved ones through life's various stages and
situations.What's so special about us?CCA Global Partners
remarkable cooperative business model empowers thousands of
entrepreneurs to succeed in a marketplace that is impacted by
widespread consolidation. Our mission is to empower entrepreneurs
and independent business owners by providing them the scale,
resources and innovation that create sustainability, growth and
effective competition in today's evolving marketplace.Thriving on
our core values and approaching success with the CCA Way.Proud to
be an Equal Opportunity Employer.
Keywords: CCA Global Partners, Manchester , Digital Media Manager, Advertising , Manchester, New Hampshire
Click
here to apply!
|