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Sub-Segment Marketing Director

Company: Anthem, Inc.
Location: Manchester
Posted on: January 9, 2022

Job Description:

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. - Anthem, Inc is an innovative company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans! We are hard at work reimagining our marketing organization to focus on bringing Anthem's brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos, so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. We're looking for a dynamic marketer to help us grow and retain profitable business within our Commercial sub-segments. This role will be responsible for developing and executing client marketing engagement strategies for Labor and Trust, Anthem Student Advantage, Health Systems, our Third Party Administrator (TPA) partners, and other Large Group business sub-segments. - Primary duties may include, but are not limited to: -

  • Formulate short and long-term marketing engagement strategies to acquire and retain profitable business
  • Ensure segment-specific marketing strategies align with enterprise-wide strategies and/or enterprise-wide strategies take into account the specific dynamics of sub-segment business -
  • Build and execute segment-specific marketing plans to support product enhancements or new product launches -
  • Develop annual marketing plans to support each sub-segment ensuring they are in alignment with business and Commercial Marketing goals
  • Proactively identify opportunities and present solutions to internal business partners
  • Serves as a single point of contact on marketing issues and resolution
  • Lead all aspects of client engagement including research, targeted advertising, market conditioning, and event support Qualifications
    • Requires BA/BS degree: 8 years of experience, or any combination of education and experience, which would provide an equivalent background. - Perferred Skills:
      • Healthcare marketing experience is preferred.
      • Strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
      • Ability to leverage strong critical thinking to develop strategies and evaluate performance.
        We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

        Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For -, is ranked as one of the 2020 World's Most Admired Companies among health insurers by Fortune magazine, and a 2020 America's Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law
        EqualOpportunityEmployer/Disablity/Veteran Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at for further assistance. *WARNING: Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., Manchester , Sub-Segment Marketing Director, Advertising , Manchester, New Hampshire

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