Digital Marketing Specialist

Company: Allegro MicroSystems
Location: Manchester
Posted on: May 6, 2021

Job Description:

As a Digital marketing specialist, you will use your business and marketing background to develop and execute digital marketing and media programs that drive awareness of Allegro's growth product lines and leading technologies. You'll collaborate with the product lines, corporate marketing and content teams to develop, plan and execute a digital marketing strategy that attracts and engages customers to enhance brand awareness and grow our business.Responsibilities'Research, conceptualize and execute ideas for a variety of campaigns, landing pages, online content assets including but not limited to articles, news stories, blog posts, web page assets, and company collateral. Leverage global marketing channels- social, search, paid advertising, email campaigns, co-op, etc.- to foster business growth while optimizing ROI. You'll employ analytics techniques to continuously assess program performance, optimize the marketing mix, and influence customer engagement.Craft clear, compelling messaging based on value propositions. Through collaboration with the product lines and content team, you'll influence content strategy and creation, while ensuring consistent messaging is used across all digital content.Assist in maintaining and optimizing external web strategy, including navigation and site performance. You'll prioritize and implement website updates that improve user experience, clarify product positioning, and feature the most relevant content. You are keyword savvy and will assist in running SEO programs.Perform ongoing research on current industry trends to maintain fresh and relevant perspective in all communications. Communicate to team and management on project development, timelines, and results Experience & Skills* BA/BS degree* 3 years of relevant work experience* Excellent project management and time-management skills to simultaneously drive on-time execution of multiple projects.* Solid knowledge of Microsoft Office suite and Adobe Creative Cloud* Experience with website design and optimization, audience targeting, marketing analysis (including Google Analytics) and web content management systems to publish and manage content.* Html and/or Sitecore developer experience is a plus, but not required* Excellent verbal, written, presentation and communication skills.* High attention to detail and ability to work under tight deadlines* Working knowledge and experience with marketing automation tools, including HubspotProactive, team-oriented approach with strong collaboration skillsAllegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need."

Keywords: Allegro MicroSystems, Manchester , Digital Marketing Specialist, Advertising , Manchester, New Hampshire